The artistry of local labels
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The artistry of local labels
Posted: Tuesday, April 26, 2011 1:33 pm
|
Updated: 9:31 am, Wed Sep 5, 2012.
The artistry of local labels
Galleries, murals, statues, you name it. There is no shortage of
art in Lodi.
We also have some of the best wines, which can be described as
art in a bottle. But have you taken a look at the
bottles?
How a product is presented to the consuming public is as
important — if not more important — than the actual product itself.
A wine maker needs to capture the eye of his potential customers,
draw them in and get them to buy the vino.
As recently evidenced by Van Ruiten Family Vineyards “Best Label
in the World” award, Lodi's wines have some pretty outstanding
labels. What's on the bottle is on par with what's
in the bottle.
To be sure, Van Ruiten's label is outstanding. But I think there
are plenty of others that merit our artistic applause.
Take a look at Michael-David's Petite Petit with the whimsical
circus theme. The colors catch the eye and the humorous design
featuring dancing elephants begs to be picked up and examined.
Some designs take a clever and technical approach in our
electronic age. Peltier Station's USB Port isn't just clever in
name, it's clever in modern design. Look closer at those gnarled
old vines. It's a combination of zeroes and ones (binary computer
code) that makes up the design.
There is plenty of elegant artistry abounding on bottles as
well. No shortage, in fact. Plenty of wines, such as the
aforementioned Van Ruiten label, have graceful designs. Check out
the simple, yet classy Lucas labels. The floral design adorning the
face of Watts Winery bottles is equally elegant.
Yet, when it comes to my all-time favorite label of the moment,
no wine has quite captured my attention like that of Benson Ferry's
95240 Zinfandel.
With their label, Benson Ferry was able to capture several
unique identifiers for Lodi. The zip code is a no-brainer (but they
thought to use it when nobody else did) and the Zinfandel seems to
be the grape of Lodi. The mix of type and imagery always has me
taking a second look at the bottle, which is the point.
There's no telling what our local vintners will come up with
next, and there's no telling which label will become my next
favorite.
Who knows? Maybe someone will produce a Ducks In Lodi Barbera.
Now that would be a cool label.
Posted in
Abstract lodi
on
Tuesday, April 26, 2011 1:33 pm.
Updated: 9:31 am.
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