Creating a draw
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Creating a draw
Posted: Thursday, August 11, 2011 10:47 am
|
Updated: 9:31 am, Wed Sep 5, 2012.
Creating a draw
Posted on
August 11, 2011
You may have heard: The newspaper industry is going through some
changes.
These changes impact everyone from the editors and publishers,
all the way down to us lowly cartoonists.
And it's not just at the big market papers that are having to
rethink their approach to publishing — it's happening at the little
guys as well.
A changing reader climate, new approaches to advertising and a
silly fad called the internet have all impacted the way newspapers
are evolving … and how they're dealing with everyday costs,
including the comics page.
Over the past few years, many papers have cut staff, even
long-time, award-winning editorial cartoonists who created a strong
reader draw (no pun intended). Many syndicated strips have been
dropped as well, much to the disappointment of subscribers (as well
as this comic page fan).
I'm proud to say that the New-Sentinel's comic page has remained
relatively unscathed for quite some time, and though the
possibility of dropping comics always exists, we're more apt to
come up with new ways of retaining — and adding — content that
readers want.
Recently, a kerfuffle was created when The Philadelphia Daily
News and The Inquirer of the same city cut a handful of comics and
raised the price of their papers. They charged their readers more
for less product.
When it comes to the comics (and really all content), the
question should be “How can we give the readers more of what they
want without it costing us more?”
Some papers have taken to placing ads on their comics pages.
Some comic purists object to this tactic and canceled their
subscription to the offending papers.
Some papers have taken to telling human interest stories in
comic strip form — and have won increased readership, audience
approval and awards for their efforts.
Some papers have dropped their comics altogether, preferring not
to even tackle the issue (personally, that would not win my
subscription dollars).
There are solutions to all of this. It will take some ingenuity
and some adapting by the papers and the readers alike, but the end
product will definitely be more enticing, more entertaining and
more creative.
Besides, there is enough bad news in the world. We shouldn't add
to it by taking away a daily source of laughter.
Posted in
Abstract lodi
on
Thursday, August 11, 2011 10:47 am.
Updated: 9:31 am.
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