Lodinews.com

default avatar
Welcome to the site! Login or Signup below.
|
||
Logout|My Dashboard

When humor backfires

Print
Font Size:
Default font size
Larger font size

Posted: Monday, June 27, 2011 10:15 am | Updated: 9:31 am, Wed Sep 5, 2012.

Sometimes we create ads here. Newspapers creating ads? Revolutionary concept, don't ya think? 

Sometimes those ads are examples of the kinds of ads you can purchase in the News-Sentinel. Not only revolutionary, but meta to boot.

When I create those kinds of ads, the kinds that require example wordage, I throw a bit of humor into the mix. Subtle stuff. Nothing offensive, but enough that people should know it's only an example.

The key word there is “should.”

It doesn't always work. 

Case in point: There's a current classified ad letting potential customers know they can place a photo with their ad, thus letting readers see what they'd be purchasing. Alongside the example ad (accompanied by a photo of a generic car) I placed text-only ads. The text is semi-believable, but I made fun of the Ford Escort (of which I have proudly owned four), and its “classic styling” and faded blue paint job.

I also wrote “windows intact” as an inside joke. Years ago one of those Escorts I owned lost the driver's side window when I slammed the door. That's a story for another time, and quite hilarious on its own.

To add to the clarity that this was only an example ad, I gave each ad the News-Sentinel's main phone number.

What happened? People called. People wanted to purchase said nonexistent cars. 

So I am rewording the ad to be more an obvious example. Maybe one of the cars should be a Delorean with the capability to travel through time.

Rules of Conduct

  • 1 Use your real name. You must register with your full first and last name before you can comment. (And don’t pretend you’re someone else.)
  • 2 Keep it clean. Please avoid obscene, vulgar, lewd, racist or sexually oriented language.
  • 3 Don’t threaten. Threats of harming another person will not be tolerated.
  • 4 Be truthful. Don't lie about anyone or anything. Don't post unsubstantiated allegations, rumors or gossip that could harm the reputation of a person, company or organization.
  • 5 Be nice. No racism, sexism or any sort of -ism that is degrading to another person.
  • 6 Stay on topic. Make sure your comments are about the story. Don’t insult each other.
  • 7 Tell us if the discussion is getting out of hand. Use the ‘Report’ link on each comment to let us know of abusive posts.
  • 8 Share what you know, and ask about what you don't.
  • 9 Don’t be a troll.
  • 10 Don’t reveal personal information about other commenters. You may reveal your own personal information, but we advise you not to do so.
  • 11 We reserve the right, at our discretion, to monitor, delete or choose not to post any comment. This may include removing or monitoring posts that we believe violate the spirit or letter of these rules, or that we otherwise determine at our discretion needs to be monitored, not posted, or deleted.

Welcome to the discussion.

Popular Stories

Poll

Loading…

Featured Events

CREATE AN EVENT

Mailing List

Subscribe to a mailing list to have daily news sent directly to your inbox.

  • Breaking News

    Would you like to receive breaking news alerts? Sign up now!

  • News Updates

    Would you like to receive our daily news headlines? Sign up now!

  • Sports Updates

    Would you like to receive our daily sports headlines? Sign up now!

Manage Your Lists