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Lodi's Alison Wong, former owner of a local scrapbooking shop, now uses her creative abilities to work from home as a graphic design artist. (Jennifer M. Howell/News-Sentinel)

Graphic designer Alison Wong shares the art of creativity

By Jennifer Bonnett
News-Sentinel Staff Writer
Monday, August 10, 2009 6:15 AM PDT

Alison Wong is a stay-at-home working mother who uses her creative skills to design scrapbook pages, rubber stamps and even paper products you may very well have in your pantry.

She and her husband, a Lodi native, have lived in Lodi for 13 years and have a toddler daughter. Until 2006, Wong owned the Memories for the Making scrapbooking store on Lockeford Street, and she still frequents the store.

Fresh from a week-long creative conference on the East Coast, she shared a bit about her flair and how she makes it all work.

I understand you design artwork from your home. Tell me more about this.

I design and license my artwork to several manufacturers in different industries: Creative Imaginations for scrapbooking, Hampton Arts for rubber stamps and Creative Converting for paper products (paper plates, napkins, party goods).

I also work with two other designers completely remotely, through the computer. We send our art files back and forth via the Internet, making changes and revisions as we go. I recently started working with a licensing agent who will hopefully expand our work into things like fabric, bedding and toys.

Have you always been creative?

I always knew I wanted to make a living drawing or being creative. In high school, I was fortunate to have a wonderful art teacher who was an excellent mentor. He steered me to California State University, Chico's graphic design program.

Did you have to go to school to learn to draw and design things?

Alison Wong at a glance

— Lodi resident for 13 years, and grew up in Sacramento.
— Husband, a Lodi Unified School District teacher, grew up in Lodi.
— Owned Memories for the Making for nine years before selling it.
— Attended California State University, Chico, where she majored in graphic design with an emphasis in marketing and printing.
Source: Alison Wong

Today is so much different than when I was in college. We took classes in fine art, drawing, etc. Today you need to learn electronic design and software programs to create your artwork, (so) I had to learn most of those through work experience. Last year I was fortunate to have a design student as an intern from University of the Pacific who taught me as much as I taught her!

What would you tell someone who says they aren't creative or can't draw?

These days it really doesn't matter if you aren't creative or can't draw. You can learn so much through computer graphics programs, that anyone with an imagination can be creative.

Where do you get your inspiration?

I get my inspiration everywhere! It can be from signs and graphics at Target, to ads and magazines, to the menu at Panera Bread. We find several Web sites also very inspirational. Our favorite is www.etsy.com.

What is your favorite personal design?

Of my own work, my favorite is the artwork that we wind up selling to several industries. Ideally we do a collection for the scrapbook industry, then modify the art and sell it to the other manufacturers I work for as well.

Contact reporter Jennifer Bonnett at jenniferb@lodinews.com.

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