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Fifth-generation farmer Bruce Fry has been a leader in the Armstrong Road agricultural zone. His family's ranch, the Mohr-Fry Ranch, is located on West Lane just north of Armstrong. Also pictured with Fry is his 2-year-old lab, Summer. (Jennifer M. Howell/News-Sentinel)

Local farmer Bruce Fry passionate about his vision for Lodi-Stockton farm zone

By Maggie Creamer
News-Sentinel Staff Writer
Saturday, January 3, 2009 5:53 AM PST

While walking through rows of Old Vine Zinfandel vines, Bruce Fry talks about it taking more then zoning changes to preserve the agricultural area between Lodi and Stockton.

"The community needs to support local agriculture. They have to support us, or it's not going to be here," said Fry, vice president of operations for Mohr-Fry Ranches.

It has been 15 years or more since people started debating a greenbelt, community separator, ag cluster zone or one of the other names used to describe an area south of the city around Armstrong Road, between Highway 99 and Interstate 5.

Fry has emerged as a leader for 169 property owners who have voiced concerns about preserving agriculture land and maintaining their property rights. Fry has been credited with drafting the compromise plan that appears to be a roadmap toward creating a greenbelt, or "ag cluster zone," as Fry calls it.

His desire to be involved and his knowledge of both agriculture and governmental entities are two reasons he has become a main contact for the city and county.

But he won't tell you that. With a grin, he will simply say, "I just got the short straw, I guess."

"He has been the one link that has had the persistence and determination to put something together that is a compromise property owners can live with," said Lodi Councilwoman Susan Hitchcock.

A passion for farming

Fry started working on the ag cluster zone plan when he realized the city planned to create a community separator that would include some of his family's property.

Ag zone by the numbers

3,079 acres
169 property owners
223 parcels
615 possible building permits
1,724 possible population growth

The plan

The agriculture cluster zone would preserve farmland in the area while still allowing some development. Here are the details:
  • For every five acres of farmland an owner would receive one residential building permit. In order to qualify for this, a owner would need a minimum of 10 acres.
  • All residential lots in the area will be clustered. This allows for additional housing, but still keeps large areas of the farmland intact.
  • All building sites will be greater than one acre but fewer than five acres.

    What has happened with the plan?

    San Joaquin County Board of Supervisors had requested that Lodi provide the no more than $500,000 necessary to seek rezoning for the zone. The city approved the financing in November and has included the cluster zone in the General Plan.

    Next step?

    Before the process can move forward, the county and city have to draft a memorandum of understanding, to decide who will be responsible for what aspects of the rezoning and to acknowledge that Lodi will pay for the expenses.

    News-Sentinel staff
  • He wanted to get involved to not only protect his own property, but to make sure land for agriculture is preserved in that area.

    "I learned from my dad. If you want something done, you need to volunteer and help with it," he said.

    The city and property owners have compromised on the basics of a plan that will preserve farmland in the area but still allow for some development.

    As he called to his yellow Labrador retriever, Summer, while at his family's farm along Armstrong Road, Fry showed off the Old Vine Zinfandel his family inherited when they bought the farm. He works with his father and two aunts to grow wine grapes and cherries. Out of three boys, he was the one who inherited his dad's passion for farming.

    "Since I was a little kid, I was out there playing with my Tonka toys in the orchard and around the vineyard, so I always knew I wanted to be in agriculture and be in farming," Fry said.

    Fry attended California Polytechnic State University in San Luis Obispo and graduated in '95. He spent his summers working on the farm. When he graduated on a Friday, he wasted no time and went to work that Monday, he said.

    Fry is the fifth generation of the Mohr and Fry families. One of the great parts of his job is that he gets to work with his family every day, he said. It is rare for farms to make it to the fifth generation because there are many challenges, like estate taxes, that can make it not profitable.

    His passion for farming is in his blood, he said, which helps with the often long hours and hard work.

    "It's fun because you're dealing with mother nature, and that's different every day, every year," he said. "There's nothing repetitive."

    And he takes a keen interest in not only his farm, but in preserving agriculture in the U.S. He is involved in many local and statewide agricultural organizations.

    "When a consumer is at a grocery store buying that bottle of wine, yeah, you'd like them to pick a Lodi wine first, but if they don't, hopefully, they'll pick a California wine," he said. "If not, hopefully, they'll pick a wine from Washington or Oregon or one from the United States."

    A staring point

    When Fry speaks to the council or has meetings with leaders, he brings all his knowledge on agriculture to explain his concerns in a way everyone can understand.

    He keeps folders stuffed full of information on the ag cluster zone and has the patience to sit through General Plan meetings to make sure the property owners are represented.

    But while he has a room-filling laugh, he is not a loudmouth, Hitchcock said.

    "He comes at it from a quiet, deliberate and analytical point of view, yet he obviously — and it shows when he speaks — he has a deep love in his life for farming and grape growers," Hitchcock said.

    He has kept the other property owners informed through a quarterly newsletter. He said his main goal differs from some who want to see Stockton and Lodi separated. He mainly wants the zone to preserve the farmland.

    "Growth is going to happen no matter what," he said. "But if ag is not viable, it's going to disappear."

    Fry prefers the land be called an ag cluster zone because agriculture is a business, and the term "greenbelt" could mean anything from open space to a community park.

    One of the hopes land owners have for the zone is that it will help promote Lodi as a tourist destination.

    Fry envisions more marketing of the area and possibly a winery row, where people come for tasting.

    "It's not just Lodi, but other states have these little wine districts, and people want to support those and are interested in their stories because most of them are family run," he said.

    In November, the City Council voted to spend up to $500,000 to seek rezones along the corridor. Any zoning change will be decided by the San Joaquin County Board of Supervisors.

    It was helpful to have someone who owns property in the area to act as a liaison, Hitchcock said, because it helped build trust between the city and the farmers.

    "In order for people to trust you, they have to know that you say what you mean and you mean what you say, and you follow through," she said.

    The county supervisors are now working on an agreement with Lodi to decide how a process for rezoning would work and who is responsible for each aspect of it, said county supervisor Ken Vogel, who represents the Lodi area.

    "Bruce has commitment," Vogel said. "He's always willing to listen and personable. He doesn't come across as confrontational or combative."

    While property owners are not completely happy with the compromise, Fry said he thinks the "skeleton plan" is a good starting point.

    "The best solution is when both parties are unhappy," he said.

    Hitchcock agreed, saying she originally envisioned a greenbelt stretching from Haney Lane to Eight Mile Road.

    She said it is hard to comment on the plan because the devil is in the details and it still has a long way to go before it is complete. Still, she is glad the city has somewhere to start and credits Fry for the compromise.

    "He's done what no one else has been able to accomplish," she said

    Reader Feedback

    MadMan wrote on Jan 9, 2009 4:02 PM:

    " I am not looking to develop, so 5 acres is NOT "better than nothing" to me. 5 acre plots all over Armstrong means more people, more homes, and more traffic. No thank you. "

    MadMan wrote on Jan 9, 2009 3:58 PM:

    " Zinfandel, one more thing. Lodi can only annex us if the majority of us agree. And again, they can only annex us to develop us, not to mandate us a greenbelt. "

    MadMan wrote on Jan 9, 2009 3:55 PM:

    " Zinfandel, I disagree. In the years of dealing with attorneys, LAFCO, and county supervisors, I have learned that Lodi cannot dictate that we be their "greenbelt." The only way they can have any say or any control over our land is if they annex us. The only way they can annex us is if they use us for future development.

    We are under the county's jurisdction, not Lodi's. "

    Zinfandel wrote on Jan 9, 2009 7:13 AM:

    " MadMan wrote: Lodi is paying $500,000 to have the county possibly agree to rezone us into smaller parcels. How is breaking our parcels into 5 acres lots going to stop development and promote agriculture?

    5 acre lots is what I call "Billy Goat" acres. "

    5 acre lots are better than nothing...otherwise you and the rest of the landowners on Armstrong Road are eventually going to be surrounded by development...then what will you do? The citizens of Lodi don't care if you can farm or not..........all they care about is what they want. City dwellers don't care how hard it is for farmers.....they never have and they never will. They just enjoy talking out of both sides of their mouths. This is an opportunity that can't be wasted. It could been worse...your land could have jsut been made into a greenbelt instead of rezoning is AL5. "

    MadMan wrote on Jan 8, 2009 5:51 PM:

    " It is sad that the Lodi City council is telling their citizens that they bought a "greenbelt".

    #1 We are not and will not be a greenbelt.
    #2 Lodi will have no control of this land.
    #3 All Lodi bought was an EIR to possibly rezone us from AG40 to AL5.

    Lodi is paying $500,000 to have the county possibly agree to rezone us into smaller parcels. How is breaking our parcels into 5 acres lots going to stop development and promote agriculture?

    5 acre lots is what I call "Billy Goat" acres. "

    sam wrote on Jan 7, 2009 9:16 AM:

    " Oserver, fair enough. I too am friends with a lot of the GOB's he refers to.

    Are the 169 on board? Ha, that is funny. Well I can think of only 3 who want us to be a tourist destination. And 2 of those 3 do not live on Armstrong.

    And fyi, I am not "out of the loop". As Zin said, many of us stood side by side with Bruce at every meeting be it with Lodi, the area land owners, or our attornys. "

    Observer wrote on Jan 7, 2009 5:18 AM:

    " Sam, I know exactly what Lodeye, papercut, t&c, taxpayer & citizen does in this community and many of those are to be commended and appreciated. Unfortunately his hatred for individuals he has never met is unacceptable to me. Many are my personal friends and contributed to this community more than Lodeye can possibly imagine. I just won't set back and let him get away with it. He is free to criticize and I am free to hold him accountable when he makes unsubstantiated and wild accusations.

    By the way....what is your opinion of this article? Are 169 Armstrong property owners on the same page? "

    sam wrote on Jan 6, 2009 7:05 PM:

    " Ah Observer, if you only knew what Loadeye does for your community. His blogs may get off the wall at times, but the guy is amazing at donating his time and making a difference in your town.
    I do not live in Lodi yet I appreciate all he does for Lodi. "

    Observer wrote on Jan 6, 2009 6:55 PM:

    " Sam, please don't confuse Lodelie with the facts. "

    sam wrote on Jan 6, 2009 8:50 AM:

    " Loadeye, read the proposal. Lodi buys nothing. They have no say over our land. we remain under the county's jurisdiction and we will not be on Lodi's general plan. "

    loadeye wrote on Jan 5, 2009 9:14 PM:

    " Sam, you know I don't mind donating my share as long as you get the same deal the management and council gave to the good old boys who stole that land for nearly nothing and sold it for tens of millions. Make em' pay! And some of those council reps even reaped the profits by pandering to their own associates, the Lodi land thieves. Most are just into real estate and development now hiding from the housing bust and investigations soon to come in Lodi-Stockton. "

    sam wrote on Jan 5, 2009 8:28 PM:

    " I stand corrected. Looks like Lodi taxpayers are donating. "

    sam wrote on Jan 5, 2009 8:01 PM:

    " Loadeye, Bruce is a great guy. So is his entire family.
    Summer is a sweet heart.

    ... and no one is donating anything. "

    loadeye wrote on Jan 5, 2009 7:41 PM:

    " Sam, isn't he the only one there that'll talk to Hitchcock? I guess Bruce is lucky those "rookie" farmers like you are willing to donate their land to her. RFLMAO "

    sam wrote on Jan 5, 2009 6:30 PM:

    " Oh WY, I disagree. He is hanging on to Summer, affectionately. "

    Janice M. Bonser wrote on Jan 5, 2009 1:54 PM:

    " On line archives go back to june 2000 My story was first published November 7, 2007 and it was the most popular story for almost 2 months and it was still there this morning.
    It is also gone from,
    "Best of the Web of 2008" in the lodi news. The other nine are there, except if you click on the first most popular, "Could Hemp Loving Libertarian affect Seglock-Huber outcome" Then you'll see, "File can not be found" And why are there only nine most popular stories now, when before there were 10? "

    4AStrongLodi wrote on Jan 5, 2009 1:29 PM:

    " They only leave articles up for 14 days. "

    Janice M. Bonser wrote on Jan 5, 2009 9:58 AM:

    " could hemp loving libertarian affect sieglock huber outcome has been erased from the lodi news and the web "

    WY wrote on Jan 4, 2009 10:30 PM:

    " Jennifer, you should have asked him to pull his left elbow back. But I have to say, you captured the subject at the right moment. It's a pleasure to see the improvement. Keep think'n about what you want out of your photos an it will come. :) "

    WY wrote on Jan 4, 2009 10:19 PM:

    " Lodian... I have to agree with you "

    Lodian wrote on Jan 4, 2009 4:32 PM:

    " Jennifer M. Howell: Nice photo. "

    al da long wrote on Jan 4, 2009 1:44 PM:

    " Cal Poly's Motto: Learn by Doing! Obv. Bruce is Doing. "

    al da long wrote on Jan 4, 2009 1:41 PM:

    " Observer: Sam is probably still wishing delta (AKA: Broke) College to buy their Prop as easy out. "

    Zinfandel wrote on Jan 4, 2009 7:33 AM:

    " Bruce Fry may be the spokesperson, but, his is not soley responsible for the development of the AL5 concept. The AL5 concept was a group effort which should be credited to the Armstrong Road Property Owners Ad Hoc Committee. This group of people spent many months working together to draft this concept and then presented it to the landowners and to the city. Bruce Fry is only one of many who should be given credit! "

    Observer wrote on Jan 4, 2009 7:05 AM:

    " I don't know Bruce as well as his parents but the Fry family are a great bunch of people. I am curious if Sam has any comments on this article. I have had the distinct impression that the Armstrong property owners aren't as "together" on this subject as this article suggests. "

    LodiEye wrote on Jan 3, 2009 7:54 PM:

    " The foothills are full of land that can be developed. Please don't forget that when tomatos are $5.00 each and this wonderful wine growing region, which was the result of years of effort, has disappeared. "

    4AStrongLodi wrote on Jan 3, 2009 7:27 PM:

    " First off, Bruce is a great guy.

    But, I'm not so sure he represents the views of all 169 landowners... especially when the time comes that they want to sell to a developer.

    I also believe he is protecting his livelihood, as anyone would. Just as the UAW is doing for its members in Detriot.

    But, it is not neccesarily good for the whole. This area needs some healthy development and that area is a great location for commercial real estate that could bring jobs (high-paying ones) and tax revenue to the County, as well as indirectly to the City of Lodi.

    I'm disappointed that this "agreement" has been reached, but they have every right to do it. However, like the EIR, I doubt it has any legal standing. "

    Janice M. Bonser wrote on Jan 3, 2009 11:30 AM:

    " Thank you for rising to the challenges of taxes, regulations and zoning laws. What do you think about AB32 ?
    libertyhemp13@yahoo.com "

    Comments on this story are now closed.