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BBB changes ratings to letter-grade scale


Thursday, December 11, 2008 11:10 PM PST

The MidCal Better Business Bureau (BBB) has updated its reliability reports by replacing the long-used scale of "satisfactory" and "unsatisfactory" with more detailed A+ through F letter grades.

Serving the region of San Joaquin, Stanislaus, Alpine, Amador, Calaveras and Tuolumne counties, the BBB maintains a database of information on more than 12,000 businesses. The reliability reports — available online and free of charge — help consumers more easily and quickly identify and compare businesses based on the BBB's unbiased evaluation.

"Consumers want information that is easy to use and on-demand, and they also want the ability to drill-down for details in some cases," said Frank Whitney, MidCal BBB CEO and president. "These reports offer the best of both worlds by providing consumers with quick reference material for fast comparisons and detailed data based on feedback and research measured against BBB's time-tested standards for marketplace conduct."

BBB's letter-grade concept was first developed a few years ago by BBB|Colton (Los Angeles), and has been tested by Colton and several other BBBs (New Mexico, Santa Barbara, Asheville, N.C. and West Palm Beach, Fla.). That concept, with modifications recommended by a BBB committee, is the basis for the rating scale that was approved by the BBB system at its annual Assembly held recently in San Francisco.

Reliability reports can be accessed through the BBB's Web site at midcal.bbb.org.

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