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Lodi Mayor JoAnne Mounce gives her State of the City speech Thursday at Hutchins Street Square in Lodi. (Brian Feulner/News-Sentinel)

State of the City

Mayor Mounce says Lodi has 'many problems and opportunities' in store

By Marc Lutz
News-Sentinel Staff Writer
Friday, November 14, 2008 6:08 AM PST

Lodi Mayor JoAnne Mounce lauded the City Council and its work in the past year and highlighted the opening of the World of Wonders Science Museum during her State of the City speech today.

Mounce addressed a packed room of around 200 people who filled Kirst Hall at Hutchins Street Square to listen to the annual speech by Lodi's mayor.

Those who attended were treated to a catered lunch while being brought up to speed on Lodi's current conditions; including its promising commerce, slightly sagging tourism industry, lower-than-normal unemployment rate and even where plans are on the proposed greenbelt.

Mounce, who was recently re-elected along with Councilman Bob Johnson, said each member of the council is passionate about his or her work to make Lodi a better place. She also urged members of the community to get involved and make their voices heard.

Pat Patrick, president and CEO of the Lodi Chamber of Commerce, was the host of the event. He remarked on the large audience, giving his opinion of the turnout.

"This is the best turnout we've ever had, and that's a reflection of the popularity of our mayor," Patrick said early on in the presentation.

Mounce responded during her presentation, saying it wasn't her popularity, but that "I just invited everyone I know."


Lodi community members and leaders pack Hutchins Street Square on Thursday to hear the State of the City speech given by Lodi Mayor JoAnne Mounce. (Brian Feulner/News-Sentinel)

Throughout the course of the luncheon, presentations were given by Patrick; Nancy Beckman, the president and CEO of Visit Lodi!; San Joaquin County Supervisor Ken Vogel; and Bruce Fry, the vice president of operations for Mohr-Fry Ranches in Lodi.

Patrick talked about Lodi's strong connection between China and Costa Rica, pointing out that those relationships have been a catalyst in exporting wine to both countries.

Though Beckman talked about a less-than-ideal tourism industry, she presented numbers that showed Lodi is better off than most. It's also the perfect geographic location for "staycations," Beckman said.

Beckman said that the tourism industry's outlook for the immediate future is more of the same.

"The good news is we have a great product in our wines and a great staff in our city leaders. When the economy turns around, we'll be in a great position," Beckman said.

Vogel told the crowd to be mindful of proposals made that will affect Lodi's water supply, and to preserve its agriculture and agriculturists.

"The challenge is to protect and promote agriculture. There will be growth in the county and Lodi," Vogel said.

Rounding out the guest speakers was Fry, who maintained that if Lodi wants an ag zone to separate Lodi from Stockton, it would need to promote the growers in the area.

"Agriculture is a business," Fry said. He said the proposed greenbelt area — a half mile north and south of Armstrong road from Interstate 5 to Highway 99 — needs to be called an "ag business zone."

A plan was recently completed by an organization called the Armstrong Road Property Owners. In it, the plan called for a modified AL-5 zone that would allow wineries and one house per five acres. It would disallow traditional agriculturally zoned businesses such as hog farms and quarries.

Mounce's key points

"Is it all rosy? No," Mayor JoAnne Mouce said, nearing the end of her State of the City address. But she said Lodi has "many problems and opportunities" ahead of it. Of the key points Mounce covered were:
  • An abundance of attractions and events in Lodi.
  • Partnership with other Lodi organizations to accomplish more.
  • Downtown Lodi wine tasting rooms as an example of future revenue.
  • An increase in public art projects.
  • A budding tourist destination.
  • Lodi's low unemployment rate.
  • Companies like Blue Shield, ArmorStruxx, Valley Thule and Certainteed providing new jobs.
  • An enterprise zone that "puts a lot of tools in our tool box to stimulate the economy."
  • Progress being made on Lodi's General Plan.
  • FEMA working with Lodi's Public Works Department to reevaluate the flood plain and save homeowners "millions in fees."
  • The City Council's work on the wastewater plant, refinancing of Lodi's electric utility, transit-oriented development, restrooms being built for Beckman and Glaves parks and the creation of an online bill payment system for the City of Lodi Utility.
    — News-Sentinel staff
  • "This will create an area that will foster and facilitate agritourism," Fry said, adding that his plan is one of two that the City Council will consider at a regular meeting on Nov. 19. Mounce was happy with the "community separator" plan Fry presented, saying Lodi finally had cooperation with San Joaquin County and the property owners.

    In her State of the City address, Mounce smiled as she reminded everyone of the events and attractions that have occurred in Lodi over the past year. She mentioned the California Mille, featuring vintage race cars which made a stop in Lodi, the world-record yo-yo drop attempt, the Sandhill Crane Festival, Lodi Lake's many offerings, the Lodi International Wine Awards, Celebration on Central and several others.

    Mounce commended the Downtown Lodi Business Partnership and Lodi Chamber of Commerce, stating that the city partners with the organizations to "get things done."

    "If you haven't had a chance to experience 'what's in your own back yard,' I urge you to do so," Mounce said, after talking about the Farmers Market and Street Faire.

    The mayor painted a picture of Lodi's public art scene, talking about the Wall Dogs project, Cherokee mural restoration and the upcoming sidewalk mosaic art project.

    Recent construction projects such as the Hampton Inn and Suites and the in-progress Tuscany Inn were used to strengthen tourism's role in Lodi. "Lodi is going to become a tourist destination," Mounce said.

    Mounce also pointed out that the city's unemployment rate was lower overall than San Joaquin County's by 2.6 percent, pointing out the number of industries that are locating in Lodi and creating jobs. Patrick reinforced her sentiments by saying seven out of eight Chamber of Commerce Industrial members were currently hiring.

    Most telling, perhaps, of Mounce's goals for Lodi's future was the mention of the General Plan update. She urged citizens to get involved in workshops revolving around the plan, to make their voices heard and participate.

    "I want Lodi to be what you want it to be — not what a bunch of consultants want it to be: Anytown, America," Mounce said.

    Contact Business Editor Marc Lutz at marcl@lodinews.com.

    Reader Feedback

    lowdiewhine wrote on Nov 14, 2008 4:37 PM:

    " And if it is approved, we know the land owners will refuse our input. What kind of deal is this? "

    lowdiewhine wrote on Nov 14, 2008 4:35 PM:

    " Listening to Anne Cerney, we are going to pay 1/2 million dollars for an EIR that may not even be approved by the county? Why? "

    lowdiewhine wrote on Nov 14, 2008 4:34 PM:

    " Now that we are running out of money as a city, I want to know why you, Mayor Mounce, want to pay $500,000 for an EIR for land that is not in our sphere of influence and that we will never have say over what happens to? "

    Observer wrote on Nov 14, 2008 11:09 AM:

    " Ah,ha! It's good to see papercut, taxpayer & citizen, t&c and the other countless blog names back in the saddle. Nice to see the positive comments the Mayor made regarding WOW, Lodi Chamber and wine industry. "

    loadeye wrote on Nov 14, 2008 9:41 AM:

    " The DLBP can't even figure who should and shouldn't belong in their different zones and the animosity amongst the members and the manager there are not good. The tourist center is also headed nowhere under Ms. Beckman. The location is atrocious out there on the corner of nowhere. It should be located near the new science center in the downtown area somewhere. It looks as it was just a favor payback scheme to put it out there at Wine&Roses, like the scheme they used to allow city funds to let the same family put the Rosewood downtown. I really get tired of taxpayer money going to the already wealthy, prominent or well connected families rather than bringing in new enterprise instead of the same old. The tourism position and the Hutchins Square director positions should be merged into one that could save $150,000 or so yearly. Most cities I've visited use volunteers from their civil and social organizations to staff their facilities. That low profile location needs to go. That's a pretty expensive bartender out there and tourists notably down. Lodi needs forward thinkers and has to quit coddling those who are not performing their jobs. "

    loadeye wrote on Nov 14, 2008 9:16 AM:

    " If only Mayor Mounce had some forward thinkers working with her on council and in management that matched her own desires for the citizens of Lodi, there wouldn't be sych a massive debt load built up by the other council members and city manager and his staff. The other council members are too old to still be creating these failing ideas they constantly pay consultants to dream up for them. They're too beholding to their wealthy cohorts in the building, auto and development industries, such as the Geweke, Snider, Katzakian and Weybret, etc. families. Well, it's time for the old guard to step down and let the youths and minorities have their say, too. The old dynasties have crumbled from greed and the citizenry doesn't want nor need them anymore. Lodi needs a new direction and Mayor JoAnne Mounce is the one to lead Lodi back into prosperity. The same goes for your Chamber of Commerce, DLBP and tourism organizations that're floundering because of poor leadership. The traveling chamber manager is too busy traveling to foreign countries peddling wine instead of bringing jobs to Lodi. (cont.) "

    Comments on this story are now closed.



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