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Philip and Kirsten Loechler, owners of Planet Beach, were looking to make a change and discovered the Planet Beach franchise (dubbed a "contempo spa") through a friend. (Jennifer M. Howell/News-Sentinel)

Out of this world spa

Lodi's Planet Beach offers latest in hydro-massage, skin care and tanning

By Marc Lutz
News-Sentinel Staff Writer
Wednesday, May 21, 2008 6:26 AM PDT

As summer approaches, sun seekers will inevitably head for sandy beaches to play and get a tan. But those looking for golden skin don't need to drive all the way to the ocean. There's a beach right here in Lodi.

Planet Beach, a vibrant and colorful spa offering massage therapy, hydrotherapy and tanning, opened just two weeks ago at 363 S. Lower Sacramento Road in the Raley's Shopping Center.

Philip and Kirsten Loechler were looking to make a change and discovered the Planet Beach franchise (dubbed a "contempo spa") through a friend.

"I was interested in opening my own business, and I had a friend who had a Planet Beach franchise," Kirsten Loechler said. "She said it was a lot of fun."

Kirsten Loechler presented the information to her husband, and they researched it. Philip Loechler had been looking for a change of career.

"She brought this up, and I said, 'Sure,'" Philip Loechler said. "Everything just fell into place." One of the main draws to Philip Loechler was the young open-minded attitude of Planet Beach. They began the footwork to open the spa, and exactly one year later, on May 7, they opened their doors for business.

Among the services offered by Planet Beach are an oxygen bar with several "flavors," a hydro-massage bed, a Cyber-Relax massage chair, facials, guided meditation, UV therapy and Mystic tanning.


Kirsten Loechler explains different treatments offered at the business in the Raley's shopping center. Here she shows the hydration station, a pod-like device designed to moisturize a client's skin before the tanning process takes place. (Jennifer M. Howell/News-Sentinel)

The main focus, according to the Loechlers, is healthy skin. To that end, they carry a full line of skin care products, and soon they will stock a line of nutritional products as well.

Philip and Kirsten Loechler and their five employees have all been trained through Planet Beach University and have 1,150 units. Each is a certified skin consultant from the National Tanning Training Institute, and they've all had 40 hours of marketing and equipment training.

"We know almost everything about skin," said Rhonda Dias, the assistant consultant at Planet Beach.

A hydration station, a pod-like device that looks as if it would transport people into space, is designed to moisturize a client's skin before the tanning process takes place.

"Moisturized skin tans better," Kirsten Loechler said.

1. Keep moisturized: Typical moisturizer sits on the top of the skin, but by using Planet Beach's Hydration Station, five layers of skin can be moisturized.

2. Exfoliate: Use an exfoliater at least twice a week to remove dead skin.

3. Cleanse your skin: Use any product with a ph-balanced formula to keep your skin clean.

Source: Kirsten Loechler

After the hydration, clients looking to tan have the option of various UV tanning beds or the UV-free Mystic tan. The Mystic tan uses Magnatec technology. Unlike traditional sprayed on tans, the Mystic tan draws the color to the body like a magnet in just moments. In four to six hours, clients will have an even tan that lasts up to seven days.

When the Loechlers began promoting their business, they offered memberships through Twin Arbors Athletic Club. Since they opened, they have joined the Lodi Chamber of Commerce and are continually involving themselves in community events such as the Street Faire.

Memberships are still encouraged by the staff, mainly because they give unlimited access to all the services offered by Planet Beach, with the exception of the UV tanning booths. For a limited time they will sell memberships for $59 a month, though individual sessions can be purchased.

"In an hour, people (that come in) will be fully rejuvenated," Philip Loechler said.

For more information on Planet Beach, call 369-4SPA.

Contact Business Editor Marc Lutz at marcl@lodinews.com.

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