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Chris Hill, left, and Heidi Sower Hill will be opening their business Edible Arrangements on Ham Lane on Monday. (Brian Feulner/News-Sentinel)

New Lodi business lets customers say it with fruit

By Marc Lutz
News-Sentinel Staff Writer
Saturday, April 12, 2008 5:50 AM PDT

DING DONG! The delivery man smiles and presents you with the most colorful bouquet you've ever seen.

Sweet scents rise from each part of the arrangement. It's irresistable. You can't take your eyes off it. In fact, you can't wait to take a big ol' bite.

Fruit bouquets are becoming the latest rage in sending sentiments. And on Monday, Lodians will be able to purchase them (packed with strawberries, bananas, pineapples, oranges, chocolate and more) from Edible Arrangements at 224 N. Ham Lane.

Heidi Sowers Hill, along with her husband Chris Hill, decided that they wanted to open a business that has mass appeal, something everyone can enjoy. As they researched, they found Edible Arrangements, a nationwide company specializing in fresh fruit baskets in the shape of flower bouquets.

The couple has been working to open the franchise location for several months and are still in the process of getting the store ready to open Monday morning at 8 a.m. They believe in it so much, they are opening on their two-year wedding anniversary.

"Last year we were in Cabo for our anniversary," Sowers Hill said.

"I'll do anything to get out of getting her a gift," Hill joked.

One of the main reasons for opening the store is the healthy aspect of the arrangements, Hill said. He pointed out that the artful presentations can go anywhere; whether a barbecue, an elegant affair or at a funeral wake, Edible Arrangements tend to fit right in.

The fruit used in each display will be delivered fresh daily and the arrangements can take anywhere from 45 minutes and up to create, depending on how complex they are. Some arrangements will be pre-made in the mornings and others will be made-to-order.

Another benefit to the franchise, Sowers Hill said, is if a customer wants to send a bouquet to a loved one in another state, the Lodi location can contact an Edible Arrangements store there. That way the fruit is always fresh.

Sowers Hill, who was born and raised in Lodi, comes from a background in the funeral services industry, and Hill works for the Elk Grove Police Department in communications. They currently live in Elk Grove, but they chose Lodi for their store because they plan to move back.

Prices range from $15 for a box of six dipped bananas all the way up to $239 for the "Delicious Party with Dipped Daisies," which is a large assortment of fruit with chocolate-dipped pineapple slices. Most arrangements come in a variety of sizes starting in the low $30 range.

Even though they haven't opened the doors on their Lodi location, Sowers Hill and Hill are planning their future expansion. They have a second store set to open in downtown Stockton this fall.

"If you're going to work long hard hours, you might as well do it for yourself," Sowers Hill said.

For more information, call 368-8875 or visit www.ediblearrangements.com.

Contact Business Editor Marc Lutz at marcl@lodinews.com.

Reader Feedback

lodimommie wrote on Apr 15, 2008 12:11 AM:

" I like the idea, sounds wonderful! "

Whoa Nellie! wrote on Apr 12, 2008 6:16 PM:

" Best of Luck. Good location, great idea, and a neat product. "

Comments on this story are now closed.



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