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Clean green machines
Lodi dry cleaner leading the way with fully eco-friendly laundry services
There are a few different versions on how dry cleaning originated. No matter which one is accepted, they all pretty much start with toxic chemicals. Ammonia, lye, kerosene and even gasoline are some of the first chemicals used in the dry cleaning process. But now, dry cleaners are (ahem) cleaning up their act.
Jack Alquist, the high energy, on-the-move owner of Guild Cleaners in Lodi, claims to have a fully green, eco-friendly operation. And he's proud to show off the process.
Alquist says he and a handful of other dry cleaners across the nation were approached by General Electric in November 1999 to try a new eco-friendly process of cleaning.
Silicone siloxane, a Food and Drug Administration-approved solution used in roll-on deoderants, was found to have the ability to clean clothing better than previous methods. The other benefit of the solution — now marketed with the brand name GreenEarth — is that it does not need to be disposed of like traditional dry cleaning or washing machine methods. It simply evaporates.
At the time Alquist began using GreenEarth, there wasn't a dry cleaning machine made specifically for the solution. So, Guild Cleaners converted the 40-pound-capacity Columbia cleaner they had to accommodate GreenEarth.
In October 2006, Alquist purchased one of the first machines (with a 50 pound capacity) made to use GreenEarth Specifically.
"The silicone siloxane reduces surface tension to release the stains and soil and it's more gentle to the clothes," Alquist said.
Though the GreenEarth solution is ideal, it's not the only green method used by Guild Cleaners. They also employ what's called "wet cleaning" for more delicate fabrics like wool and rayon and items with attachments such as rhinestones and appliqué.
Wet cleaning, also called hybrid washing, uses very little water, mixed with biodegradable detergents. It also uses about a third of the amount of a conventional washing machine, according to Alquist.

The Wascomat, Guild's Swedish-made wet cleaner, can hold up to 65 pounds of like colors and materials. The water and detergent mixture is fed into the machine in pre-determined amounts programed into the machine's computer. The mixture is then absorbed into the fabric and gently tumbled.
The massive hybrid drier used in the next step dries clothing based on moisture, withdrawing 80 percent of the wet mixture.
From there, the clothes are put through a tension pressing process. Shirts and pants are placed on machines that allow steam to be blown from the inside out. This removes any remaining wrinkles and allows conditioners and softeners absorbed in the cleaning process to be awakened in the fabric.
All the extra effort put into adopting environmentally sound techniques has helped Alquist reduce Guild Cleaner's energy consumption by 35 percent. With 3,000 to 4,000 pounds of laundry processed each week — clothes from the Kettleman Lane location and Alquist's Lincoln Village Cleaners in Stockton are also brought to the Church Street location — that's a significant reduction in energy usage.
Due to the pioneering efforts of businesses like Alquist's, others have started to follow suit. In 2002, the Fresh Cleaners franchise started opening shops across California, Nevada and Arizona using GreenEarth exclusively. The franchise has a location on Lower Sacramento Road and one in Galt.
Alquist looks at the green movement as common sense and the progression of technology.
"People don't watch the same television as when they were first invented. Look at phones these days," Alquist said. "It just makes sense."
Contact Business Editor Marc Lutz at marcl@lodinews.com.

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