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Braving Black Friday
Local shoppers embrace tradition, and the cold, to find deals
It's 4:30 a.m., but it's prime shopping time for the Black Friday buyers camped out in front of Wal-Mart.
Though the sun has yet to rise, a few hundred shoppers have formed a line that reaches deep into the store's parking lot.
"It's just tradition. We do it every year," said Audria Arceo, 34.
Arceo and a group of relatives and friends had already visited JC Penney, before resuming their place in line as the second group to go into Wal-Mart early Friday.
Her strategy — divide and conquer.
While Arceo grabs a new George Foreman Grill, her nephew Joseph Zamora, 16, will head to the electronics section. She's assigned several others in her posse to different departments to get items.
The group of Black Friday veterans hopes to beat their personal best from last year — in and out of the store in 15 minutes.
As the doors open Zamora, dressed in a Yankees ball cap and a leather jacket for warmth, rushes past the Wal-Mart employees to the electronics section.
"We're just an electronically prone family," the teenager said.
Zamora grabs a handful of memory sticks and a few DVDs before the crowd catches up to him.
Within seconds of procuring his items Arceo is behind him with her grill. Apparently, she had trouble finding it, but nobody would have guessed given the speed with which she ended up in the electronics department.
"Did you get the camera?" Arceo asks Zamora.
Not seeing it in his hands Zamora makes a beeline toward the camera display case. Just barely over five feet tall, Arceo is a shopping force to be reckoned with.
Within seconds Arceo in her black cap and track pants emerges from the crowd surrounding the case with the camera and takes off down the aisle.
By 5:04 a.m. the crowd of several hundred peopled outside the store has jammed the store's aisles, in a gridlock reminiscent of Los Angeles rush hour traffic. But somehow Arceo weaves through the crowd and arrives at the registers to meet the members of her group, who have all come back with the items they wanted.

Age: 29
Residence: Lodi
Store: Target
Place in line: First
Time she arrived at the store: 1:30 a.m. Friday
Items sought: Camcorder, other electronics.
Strategy: Use a cup of coffee to keep your hands warm while you wait.
Jeanne LaCelle

Age: 36
Residence: Acampo
Store: Target
Place in line: First
Time she arrived at the store: 1:30 a.m.
Items sought: Gifts for her children.
Strategy: Have somebody wait behind with a cart so you can run as fast as you can to the items you want. If you try to run with a cart, you will be passed.
Rosie Frederick

Age: 44
Residence: Ione
Store: Staples
Place in line: First
Time she arrived at the store: 6:30 p.m. Thursday
Items sought: Laptop, GPS system, LCD monitor, Toys "R" Us gift card and a glue stick.
Strategy: Bring a tent to stay in and DVDs for entertainment.
Brian Aoyama

Age: 21
Store: Staples
Place in line: Second
Time he arrived at the store: 8 p.m. Thursday
Items sought: Laptop and GPS system.
Strategy: Get dropped off and then have friends bring you supplies.
— News-Sentinel staff
By 5:09 a.m. Arceo and company have checked out, exited the store and are headed toward Target.
"We did better than last year," she said. "See, it's worth it to come out here."
Bargain hunters find more than sales on Black Friday
It's safe to say that Acampo resident Jeanne LaCelle wouldn't have arrived at Lodi's Target shortly after midnight Friday if it weren't for the incredible deals. Her children even made her a booklet of things not to miss during the day-after-Thanksgiving sales.
However, LaCelle had another reason for facing the cold Friday morning.
"You save money, but I love hanging out with people," LaCelle said.
For many in line on one of the busiest shopping days of the year, the deals almost come second to the camaraderie shared with those in line and the thrill of the hunt — almost.
Lodi resident Julie Traxler said her experience has given her a leg up on her fellow shoppers.
"It's fun," Traxler said. "I've worked retail and I know the ins and outs."
An 11-year veteran, Traxler planned on spending $800 on the day after Thanksgiving, often called Black Friday because it's the day retailers go from being "in the red," or not making any money, to being "in the black," or making money.
Although her children didn't accompany Traxler, they did send their lists with her.
"They all want expensive crap," said Traxler, who refuses to pay full price for her gifts.
Traxler's mother even put in a request for a Nintendo Wii.
"She wants to play Wii," Traxler said. "She's 65."
However, Traxler doesn't seem to mind waiting by herself too much. The few hours she spends suffering in the cold afford her the opportunity to buy gifts for her extended family.
Plus, she gets the thrill of beating out those behind her.
Minutes before the doors opened at Target, Woodbridge resident Eve Spradling still wasn't sure what she was going to fill her basket with. But she wasn't too concerned.
"I always meet somebody nice every year. That's why I come," Spradling said.
After nearly six hours of waiting, Spradling's daughter Bree wasn't sure whether she felt the same way.
"It's fun sometimes," Bree said, groggy from having just woken up from a nap in the car.
In front of Staples, sisters Susan Bjork and Rosie Frederick, who had nabbed the first spot in line, hadn't lost sight of the items for which they came, but they had fun passing the time nonetheless.
The sisters and their families erected a tent on the sidewalk in front of the store and watched DVDs on their laptop through the night.
Contact reporter Amanda Dyer at amandad@lodinews.com.

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