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To gain more acceptance, Wal-Mart needs to shrink its Supercenters
At a September 2004 Lodi City Council meeting, then-Lodi Community Development Director Rad Bartlam stated in no uncertain terms that, "I will not issue a building permit for the proposed Wal-Mart Supercenter until I have in my hand a lease agreement for a new occupant at the existing Wal-Mart site."
That statement has since been rendered moot after a lawsuit by a citizens group calling itself Lodi First filed suit in San Joaquin Superior Court.
Lodi First attorneys argued successfully in court that the project's Environmental Impact Report did not sufficiently study the fiscal and economic impacts of the proposed Lodi Supercenter in conjunction with other existing and proposed Supercenter sites in and around Lodi.
The EIR, and with it deals made by the city in regards to the future of the existing Wal-Mart, were in effect, disavowed.
Much has been made of Wal-Mart's attempts to enter the California retail market. The company has not been secretive at all about its intention to build Supercenters all up and down the Highway 99, I-5 corridor. The Lodi City Council in fact voted 4-1 to approve the Lodi Supercenter project. With sitting council members Larry Hansen, Bob Johnson and JoAnne Mounce voting in favor of the project, and Susan Hitchcock the lone dissenting vote in 2005, the councils' approval during this round of legal maneuvering appears, on the surface at least, to be a foregone conclusion.
The future of the existing Wal-Mart site at this time is unknown. A flier was distributed at Mayor Bob Johnson's State of the City Address Nov. 8.
This flier it states that there was an agreement to locate a Home Depot at the current Wal-Mart site, but Home Depot has since tired of waiting for the SC to gain final approval and backed out of that commitment.
The good news is that the flier says that Home Depot has agreed to build a store in the Reynolds Ranch project. At the time of this printing, DGP Land Management would only say that they are in contact with six potential anchor retailers for the two available sites.
The city manager's office has been aggressive in negotiating concessions from developers wishing to do business in Lodi. A new round of negotiating by Blair King's team is expected to be seeking upwards of $1.2 million for the right to build the new Supercenter at the corner of Kettleman Lane and Lower Sacramento Road. This amount is close to what the city extracted from the Reynolds Ranch developers.
Wal-Mart, over the last several months, has been actively seeking private meetings with each one of our five Lodi City Council members, and have asked, for reasons unbeknownst to anyone, that no city staff be present at these meetings.
If Lodi does indeed eventually agree to build the proposed massive 227,000 square foot Supercenter, it would appear to be bucking the trend of other nearby cities. To the north, the Galt City Council recently passed a bigbox ordinance that actually bans retail stores over 140,000 sq. ft. that dedicate over 10 percent of retail space to non-taxable goods. And those stores seeking to build between 100,000 and 140,000 now have had the extra layer for approval added of obtaining a conditional use permit.
Directly to the south, the Stockton City Council voted 6-1 on Aug. 14 to impose even more stringent restrictions on big-box retailers. Their ordinance effectively bans stores over 100,000 sq. ft. that contain full-sized grocery stores.
With the current trend of California city's trying to limit the size and scope of "big-box" retailers like Wal-Mart, it seems to me it would be in Wal-Mart's best interest to scale back the size of their Supercenters. Smaller versions would be much less controversial and be approved much easier.
The answer to why they don't may be a simple one. Greed.
Editor's note: J.Kurt Roberts is an occasional contributor to the News-Sentinel editorial page. He is employed by a large regional supermarket. He can be reached at jkurtroberts@sbcglobal.net.

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