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Who will pay to spruce up Downtown?

By Ross Farrow
News-Sentinel Staff Writer
Monday, November 12, 2007 6:46 AM PST

The Lodi Chamber of Commerce is pleased with the city's redevelopment of Downtown Lodi, but now the business organization wants more to make it more attractive.

In a recently released "white paper" on the city's General Plan update, the chamber suggests more sidewalk sweeping, more colorful flowers and playing recorded music from speakers in the trees or the second story of Downtown buildings.

Another "dream" of the chamber's is to convert Sacramento Street into an "artist's row" near the planned World of Wonders Science Museum near Pine Street.

The question is how the work would get done and who would pay for it.

"It's tricky, because it's a chicken-and-egg thing because of money," said Jon Bjork, a DLBP board member who also served on the chamber task force that developed the recommendations for the city's General Plan.

The General Plan, a land-use bible to cover how Lodi will look in the next 30 years, has yet to be adopted by the City Council.

The city of Lodi will conduct a community workshop on Tuesday to discuss possible design guidelines for development around Lodi Station. The purpose, according to a city flier, is to remodel Sacramento Street by adding residential and commercial development to coincide with nearby bus and train service.

Decisions on how to spruce up Downtown Lodi — and whether it's a spending priority — will most likely be deliberated next year as the City Council develops its new General Plan, said Community Development Director Randy Hatch.

"We're looking at a workshop with the council and Planning Commission in February or March," Hatch said.

Any decisions on Downtown will likely be incorporated with the General Plan for the entire city, he added.

A community workshop will be held Tuesday night at the LOEL Center to study ways to incorporate Downtown commercial and residential development with bus and train travel.

Bjork, who said he wasn't officially representing DLBP as a member of the chamber task force, also suggested that the city and Union Pacific Railroad work together to move Pine Street underneath the tracks so that the Downtown isn't separated from the Eastside. Another idea, he said, would be to construct a plaza above the underpass, with live entertainers performing there.

Kirsten, who also served on the chamber's General Plan task force, said the only way for the improvements to spruce up Downtown would be for property owners to form their own assessment district to pay for the improvements the chamber recommends.

When: Tuesday, 6 to 9 p.m.

Where: LOEL Center, 105 S. Washington St., Lodi.

Host: City of Lodi Community Development Department.

Topic: Possible new and remodeled construction on Sacramento Street to enhance Downtown Lodi to make it more transit — and pedestrian — friendly. Can include upgraded structures and residences upstairs while people use bus and passenger rail at Lodi Station. It can also include planning that will encourage out-of-towners to come to Lodi by bus or rail to shop Downtown.

Source: Lodi Community Development Department

Clay Sayler, a long-time barber on Sacramento Street and the DLBP's vice president, is quite skeptical all these ideas will happen.

"Sounds good; I'd like to see it go," Sayler said last week. "But how long has the parking garage been empty?"

The bottom floor of the garage has room for shops and offices, but nearly the entire block has been vacant for the seven years the multi-story garage has been on Sacramento Street, between Pine and Elm streets.

What has hurt Downtown merchants since the city's redevelopment is that employees park in front of their shops, taking away space for customers, Sayler said. Additionally, the city took 40 percent of the on-street parking to put in tree wells.

"If you don't have parking, you don't have a customer," Sayler said.

As for installing speakers in trees, Sayler says the ambiance will be destroyed when people steal the speakers.

Chuck Easterling, who owns several Downtown buildings, said that it takes volunteer effort to make Downtown more attractive. He points to the fact that most merchants sweep the sidewalks in front of their business, and to a group from Temple Baptist Church that planted flowers several times.

"That's the only way we seem to get a lot of it done," Easterling said.

Money seems to get in the way of recorded music adding to Downtown's ambiance. No one seems to want to pay for the music, Easterling said.

Bjork, the DLBP treasurer, said he thinks areas of Downtown besides School Street will take off once the World of Wonders Museum opens at Sacramento and Pine streets.

"It's not really that far off," Bjork said. "It just needs a little more excitement, a little more energy to make it more attractive."

Contact reporter Ross Farrow at rossf@lodinews.com.

Reader Feedback

Chuck wrote on Nov 19, 2007 7:57 PM:

" I say, if you want "downtown" to live... first knock down all of the crap buildings.., everything built before 1970, has got to go... it is all crap.. Cover it all over with concrete and steel then you will have a downtown to be proud of "

Commonsense wrote on Nov 18, 2007 4:38 PM:

" lap dog..Never been to a CC meeting and never will. Don't need a PHD to figure this one out. No buildings for sale, too old to meet "State" mandated standards, parking is a joke, business owners won't approve, no room for expansion, etc. Just using your fingers and toes to add up the cost should answer the question. Maybe the CC could throw existing business out. "

lap dog wrote on Nov 17, 2007 7:21 PM:

" commonsense is just another CC lap dog "

Commonsense wrote on Nov 17, 2007 7:07 PM:

" Lodian, answer the question. What building are available to purchase and at what cost? Will they meet state mandated standards? Will other merchants approve of the added parking burden? (Please don't use the stupid parking garage answer.) Do your homework! "

OMG wrote on Nov 17, 2007 2:39 PM:

" To Commonsense, I'm sure the cost of anything downtown wouldn't be nearly as high as what Delta and the City of Lodi are going to being paying for all the land, traffic mitigation, infrastructure that will have to go out on the Victor Rd. site. "

Lodian wrote on Nov 17, 2007 12:42 PM:

" Commonsense: Delta already does this with their off campus offerings. Why not make it happen here in Lodi. A JC/trade school does not have to be at one location only. We're not talking about a university here. We're talking about trade schools. What a wonderful opportunity it would be, for example, to have the culinary school in downtown Lodi. Talk about revitalization. "

WY wrote on Nov 17, 2007 8:49 AM:

" Environmental Impact! Where Delta is proposed to go out off Victor Road, will make a huge 'Environmental impact" but shhhhhhhh.... sh! don't say anything. So that's a consultant for Delta, the Green belt, the down town, and the redevelopment on the east side....hmmmm "

WY wrote on Nov 17, 2007 8:42 AM:

" I like your ideas OMG... to bad you can get that 1/2 million for dropping your thoughts. "

WY wrote on Nov 17, 2007 8:40 AM:

" The down Town is nice. What does everyone want? It hasn't even been ten years from when it was redone. Was there not a million dollar Consultant to over see the original project ten years ago? So basically we wasted our money ten years ago? (Mall shopping is for sheep!) "

Commonsense wrote on Nov 16, 2007 7:10 PM:

" Lodian, can you give us an example of a community college successfully housing students in numerous old downtown buildings? Which buildings meet all state mandated standards and are available for purchase? Maybe we could tear down a few buildings. What about future growth? Do you think any of these ideas are financially sound investments? Big problems, big cost. "

Lodian wrote on Nov 16, 2007 9:53 AM:

" OMG: Of course I support your ideas. I tried to hammer home these ideas for weeks when the Delta College debate was going on...and I got shot down at every turn. I can't understand why these ideas are not held in higher regard and even investigated. Well, actually I do know...these ideas would not be putting money in the pockets of the ones that stand to gain the most with the Delta project going through on Victor road. They have more power and money than me, so they'll get what they want and the public voice be damned. "

to omg wrote on Nov 15, 2007 9:57 AM:

" Very good idea. "

OMG II wrote on Nov 14, 2007 7:44 PM:

" To OMG ----- the parking garage needs more patrons, right? Just designate Delta College parking for the lot, not in front of merchant's businesses. Thank you for your compliment of creativeness. I have no idea if buildings are for sale, earthquake retrofitted, etc. BUT, it would bring more business downtown for restaurants and merchants where it seems they are closing up all the time for 'lack of business'. That seems practical to me. "

OMG wrote on Nov 14, 2007 7:38 PM:

" I was thinking that some of those buildings could be purchased or rented for "Delta College School of Cuisine" or "Delta College School of Viticulture", etc. Delta should have bond money to do that, instead of having to have the developers subsidize them out there on Victor Rd. with grandiose plans that they can't afford. What is going in the old Woolworth building after Classic Living is out? Lots of space there. "

To Caveman wrote on Nov 14, 2007 7:17 PM:

" Wrong again. Developers do not have options on the Delta ground. Nice try though. Just more incorrect information/rumors. I'm not sure why Delta is involved in a discussion about downtown. "

worried wrote on Nov 14, 2007 12:38 PM:

" there have been a lot of doors closing lately and a few more rumored to close before the new year. It would be a tough sell to convince any building owner to put more money into a downtown that seems to be closing up. "

Caveman wrote on Nov 14, 2007 8:06 AM:

" to caveman; excuse me, they have options "

To Caveman wrote on Nov 13, 2007 8:33 PM:

" Educate yourself. Developers don't own the land for the proposed campus. Only the last part of you statement has any validity, "they won't make any money" on that land. "

To OMG wrote on Nov 13, 2007 8:25 PM:

" I think your idea is creative, but not realistic. Are there buildings for sale now? How much? Do you think they can be retrofitted to meet State mandated ADA, earthquake, fire and saftey standards? I think not. Parking is already a problem, without adding hundreds of students to the mix. Do you think local merchants are eager to have students take up valuable parking? "

caveman wrote on Nov 13, 2007 4:06 PM:

" OMG, Too practical. The developers that own the land of the proposed campus would make any money "

OMG wrote on Nov 13, 2007 9:23 AM:

" Why doesn't Delta College look into a few of those buildings for their 'learning centers', it would bring people downtown, utilize the parking lot, and in the future be reachable by the train going through downtown. What do you think? "

Chuck wrote on Nov 12, 2007 8:15 PM:

" like it matters... "

Observer wrote on Nov 12, 2007 7:36 PM:

" I thought Walmart was going to pay for downtown. They pay for everything else. "

RV wrote on Nov 12, 2007 4:08 PM:

" Solution? easy-turn it over to our astute city council to dream up a way for the tax payers to foot the bill. you know, SOP. "

bella_777 wrote on Nov 12, 2007 1:49 PM:

" On a more positive note, I think the downtown is looking really nice! I think it would be great to have the business owners put in a small amount and organize with Lodi clubs and organizations for volunteers to plant flowers, do some pruning, etc. That seems reasonable! We've had lots of nice things going on downtown. I love to go there. Lighten up! "

No Entitlements wrote on Nov 12, 2007 1:33 PM:

" Cities evolve. Downtowns no longer serve the local residents, and downtown merchants need to understand that. Malls, strip malls, discount centers, and big box stores are now the norm. That's what people want. Downtown needs to strategize and address what the main channels do not provide. Then they can be successful to locals and/or tourists. Drop the "build it and they will come" mentality. "

banker says wrote on Nov 12, 2007 12:51 PM:

" There's plenty of "slush" money stashed away at Lodi's favorite bank, not only in the city's hidden accounts, but those "created" accounts for those account holders that don't even exist. I hide some of my money that way, but not at Lodi's favorite cash liquidator. "

OTH wrote on Nov 12, 2007 12:30 PM:

" Can anyone tell me how the fund raising effort is going for the science museum? I havn't heard it mentioned in a while "

lshark44 wrote on Nov 12, 2007 11:36 AM:

" Without a vibrant downtown, Lodi will eventually become another Elk Grove. You may not agree with the ideas being discussed, but continued revitalization of downtown is a must for Lodi. We don't need a mall...we need a thriving downtown. "

LC wrote on Nov 12, 2007 11:08 AM:

" Well said Killio, when are they going to stop protecting the downtown and give us some Damn shopping in this town I'm sick of going to Stockton for everything Look at Manteca Lodi we used to be way nicer now they are putting us to shame. "

afgo wrote on Nov 12, 2007 10:32 AM:

" killio, great idea... a new shopping mall. Why not build one. Let's quit dumping money into downtown. If it cannot support itself, it should not be there. "

T & C wrote on Nov 12, 2007 9:01 AM:

" I thought the idea was to "fix" up the eastside and not Sacramento street? Where's all this money coming from? Redevelopment? If you think the DLBP or Chamber are capable of anything but wasting money, you're not too brilliant. Trips to Costa Rica and China aren't money well spent on Lodi, but only a vacation for Hitchcock's best friend, Mr. Patrick. He should've been fired long ago. Lodi is full of has beens. "

T & C wrote on Nov 12, 2007 8:56 AM:

" Didn't you put the downtown area on hold for Mr. Munson? Then he should either build his hotel, or pay for it himself. You already pretty well set him up with the old Hazel's restaurant and sent all his clients there. He should be responsible for some cash payback for getting that "free" business downtown. "

Chamber wrote on Nov 12, 2007 8:28 AM:

" If it looks good to Chuck then why worry about it. "

killio wrote on Nov 12, 2007 7:39 AM:

" Pipedreams all around. Sacramento street an artist row? The science museum a draw for people? When is this town going to take the bold step and stop spending money on the Downtown pit and instead get a good shopping mall put in. I find it amazing that this town doesn't have a new book store, then again with the level of intelligence shown by the CC I don't. "

NAGOB wrote on Nov 12, 2007 7:20 AM:

" You've got to be kidding, speakers in the trees will not lure customers downtown. Those who might benefit from the improvements should pay for them, the business owners. Make use of the vacant 7 yr old parking garage first before more improvements are made. It was a bad idea and a waste of money from the beginning. Why would anyone want to go downtown anyway? "

Comments on this story are now closed.



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