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Franse and Brock Mathews hold up cleaning supplies Wednesday at their business, Service Masters, in Lodi. The Mathews clean up after fires, water damage, mold issues and other problems that require advanced cleaning. (Brian Feulner/News-Sentinel)

Service Master fights fire, flood damage

By Pam Bauserman
News-Sentinel Staff Writer
Saturday, May 19, 2007 7:21 AM PDT

Business: Service Master Advantage

Owner: Brock and Franse Mathews

Vitals: 226 Commerce St., Suite 1 — 333-1880

How long: Since 2004

About the business: Service Master Advantage aids businesses and residences in cleaning up damage caused by fire or flooding and cleans out areas affected by mold. Flood damage may be as severe as the whole house or just a case of an overflowing toilet or a water heater leak.

With backgrounds combining both construction and restoration, Brock and Franse Mathews jumped at the opportunity when Service Master Advantage had its Lodi franchise available. Since acquiring the business in 2004, the couple has taken the time to help others out of disasters.

Q: How did the business get started?

A: This is actually a franchise. The former owner had it up for sale. My husband has a construction background. I wanted to concentrate on toxic mold and I also grew up in restoration.

Q: What challenges have you faced?

A: It was hard to take the business over and have to deal with people who are distraught over their home. Being there for them emotionally and trying to calm them down, it gets difficult. It's also difficult making sure they know they are not being taken advantage of and building a trustworthy relationship with them.

Q: What do you enjoy about the business?

A: It's nice to be able to help other people. That is always satisfying. Being a role model in society in a company that is honest and ethical. That's where we receive joy from our job. All of our employees talk about how they enjoy working for us. It's nice to see that in them.

Q: What's the biggest disaster you have ever responded to?

A: The fire that was at Frames and Fine Things, mainly because we were on a time frame. She was trying to prepare for an event for Christmas and we had two weeks. We worked some 25-hour days. There are a lot of collectibles and we needed to handle them with extreme care. We did it and she was ecstatic. The biggest water disaster was Barbosa Cabinets in Tracy. The whole office was flooded. They were having their air conditioner worked on and there was a hole in the roof. It rained and no one expected it to.

Q: What is your advise on how to prepare for disasters?

A: To read over the policy and know what the coverage is. To be aware of what you're getting recorded by taking pictures of the home and its contents. Also turn in jewelry that is inherited because that is extra coverage. There are certain limitations on the policy. Also to make sure to get a response right away because there will be more damage the more you wait.

Q: What has been your more memorable experience?

A: The sense of accomplishment, especially with Frames and Fine Things because it was a large job. We still see her and she is happy to know we fulfilled our obligation. That is fulfilling.

Q: Describe yourself in three words.

A: Devoted, honest and caring.

Q: What has been the best decision you ever made?

A: Putting together our corporate objective, which is "honoring God in all we do and investing in people and companies."

Q: How do most people get in contact with you?

A: Their insurance companies usually give us a call or they will call our 800 number at our call center and request us.

Q: Do you ever have multiple businesses calling and if so how do you handle them?

A: Yes, it happens on a daily basis. We have a one-hour response time. We have to make it happen. We make sure we schedule in the order received.

If you know of a local family-owned business deserving of a profile, call Pam Bauserman at 369-7035.

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