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Putting Lodi on the wine map

By Jake Armstrong
News-Sentinel Staff Writer
Monday, April 3, 2006 4:58 PM PDT

Fifteen of Russia's largest wine retailers were tasting Lodi's vintages today. This weekend, three Lodi wineries will be pouring their product for aficionados and merchants in Costa Rica. Two decades ago such trips might have been inconceivable for a little-known winegrape growing area.

But now, 20 years after the federal government allowed wineries to put the Lodi name on wine bottles, Lodi is on the map and rising to prominence in the wine industry.

That, many say, is due in part to the Lodi-Woodbridge Winegrape Commission, a group funded by growers in 1991 to market Lodi wine while working to secure the area's winegrape growing future through innovation and research.

Part of that success stems from setting Lodi — with its hot days and cool nights, alluvial soils and Mediterranean climate — apart from other regions.

"You really need to create a hook that says something different about your grapes. That's what the Lodi commission has done," said Jon Fredrikson, a partner with Woodside-based wine consulting firm Gomberg, Fredrikson and Associates.

When the commission formed, some in the wine industry thought Lodi was close to Fresno and simply another place where cheap wine was produced.

"One of our messages was simply to get people to understand where Lodi was," said Mark Chandler, the commission's executive director. "Getting them to understand that was fundamental to getting them to understand the quality of fruit we produce."

Reader Feedback

Frank Gayaldo, Jr. wrote on Apr 4, 2006 6:33 AM:

" Hello from Costa Rica! I am currently drinking COFFEE harvested from Turrialba, but on April 8 I will be switching to drinking LODI WINE from Macchia, Pasos and Watts. Here´s a toast to the Lodi-Woodbridge Winegrape Commission and the Sentinel for bringing attention to this historic event. "

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